HERITAGE
Founded in 1971, Swinger is today one of the leading players in the fashion licensing landscape.
Over the years, we have built a path of steady growth, collaborating with some of the most iconic international fashion brands.
We have developed and produced collections for brands such as Fendi, Missoni, Versace, Roberto Cavalli, and Lamborghini, to name just a few, contributing to the translation of their stylistic identity into coherent, recognizable, and successful products.
Since 2011, we have acquired the Genny brand, a historic name in Made in Italy, launching a new path of development and brand enhancement and achieving consistent results.
These collaborations and projects have strengthened our know-how and reinforced our reputation as a reliable partner for fashion houses seeking to expand their product universe.
DNA
Swinger’s DNA is built on three fundamental pillars: expertise, reliability, vision.
Since 1971, we have operated as a strategic partner in the fashion industry, standing out for a solid, structured, and long-term approach to licensing management.
OUR WAY OF CREATING VALUE
For Swinger, creating value means managing licensing as a strategic extension of the brand.
Our consolidated experience in managing prêt-à-porter and secondary-line licenses enables us to develop collections that combine: product, quality, innovation in materials and processes, stylistic coherence, commercial sustainability.
We manage each project through an integrated approach, from creative vision to industrial development and market positioning, building long-term relationships based on trust and tangible results.
Swinger views licensing as an ongoing dialogue between brand, product, and consumer, with the goal of generating real and lasting value over time.
Genny
The Genny brand was first launched in 1962 by Arnaldo and Donatella Girombelli. The collection soon gained acclaim and popularity among women, claiming its place among the top names in Italian fashion, also on account of the stylistic contribution of famous designers such as Gianni Versace, who became the Creative Director at Genny in 1973.
The brand has belonged to Swinger International Group of Verona since 2011, which has chosen a new direction for Genny’s original style by artistic director Sara Cavazza Facchini.
Versace Jeans Couture
In 2009 he signed an important licensing agreement with Versace Maison for the brands Versus and Versace Jeans now Versace Jeans Couture. Collections are made up of both of apparel and accessories like bags and shoes. Versace Jeans is the Versace line which is targeted at a younger audience that will not forsake style: the creative DNA and strategic global marketing of the company are maintained. Its international spirit conquers a young market which has won over with an engaging and innovative total look that includes clothing, accessories and footwear.
The collection
Just Cavalli
In July 2022, the company started to collaborate with Roberto Cavalli Maison for Just Cavalli: a strong, magnetic, and young collection. Provided since the beginning with strong personality and special focus on the use of innovative materials and experimental graphics, the line has always stood out as a mix in which style blends with incledibly sophisticated details.
The collection